Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online.
Yesterday, Google announced that they were teaming up with Godaddy to help site owners get their products in front of more viewers.
The announcement was published on Google's blog, specifying that merchants can more easily be present across that search engine in 'just a few clicks.'
GoDaddy, which has more than 20 million customers, provide a variety of services for ecommerce merchants including:
Domain Purchase
Website Building
WordPress
Domain -based emails
Hosting
Web Security
What Does The Partnership Involve?
The partnership works to help merchants get found by new customers across Google Shopping, Search (including Image Search), and Youtube.
More than that, GoDaddy merchants can add products ‘to Google’ from their online store and either promote them via a Smart Shopping campaign or make them eligible for free listings.
GoDaddy also released a press release yesterday, specifying that users who create their first Smart Shopping campaign may be eligible for $150 worth of ad credit provided by Google.
Eligible users will also have their advertising spend matched by Google to the value of £108.07.
Who Benefits From The Partnership?
There’s no specification on GoDaddy’s website as to whether there are limitations regarding which merchants can benefit from this partnership.
While merchants who already have shopping campaigns in operation won’t be able to make use of Google’s ad credits, it appears that current and new GoDaddy customers can enjoy an easier connection to Google products, assumedly more website visibility, and potentially increased traffic and sales.
Merchants aren't the only ones who will benefit from this partnership. Google has specified that they want searchers to have more choice when it comes to finding unique products from new and smaller businesses online.
Greg Goldfarb, Vice President Commerce Products at GoDaddy, said of the partnership:
“Expanding our work with Google simplifies creating an ecommerce presence across Google surfaces and jumpstarts sales momentum by leveraging their best in class automated advertising solutions.”
And Google’s Director of Channel Partnerships, Adrian stated:
“By teaming up with GoDaddy, we are able to give even more merchants a way to get discovered across Google surfaces.”